Between the Pages

Ads in books are making a comeback. Yes, friends, there was a time, back in the ‘60s, ‘70s and ’80s, when paperbacks sported advertisements and not just promotions for the publisher’s other books. These were real ads selling products from music to appliances. Well, get ready for their return: Houghton Mifflin has told the Wall Street Journal that the move is "inevitable." Think about the possibilities for this in e-books, where you can continuously slot in new ads and, better still, tailor them to the reader! E-books may become the new TV shows of the 21st century—selling soap, food, cars, appliances and everything else you find in the traditional media!